All UTM templates

UTM template · YouTube

UTM parameters for YouTube videos

Links in descriptions and pinned comments are where YouTube viewers click. One tagged link per video tells you which videos actually send traffic.

The template

utm_sourceyoutube

GA4 knows YouTube as a social and video site.

utm_mediumsocial

Organic Social for your own videos; use paid_video or cpc for YouTube ads.

utm_campaignvideo_slug

A short name for the video.

utm_contentdescription

Where the link was: description, pinned_comment, community_post.

In GA4 these clicks show up as Organic Social.

Build your link

https://yourbrand.in/course?utm_source=youtube&utm_medium=social&utm_campaign=video_slug&utm_content=description

Tips

  • Use a smart link so phone viewers open your app or store directly.
  • Keep the same campaign value for the video's description, pinned comment and shorts.

Common mistakes

  • Long tagged URLs in descriptions: YouTube cuts them and they look messy. Shorten them.