All UTM templates
UTM template · YouTube
UTM parameters for YouTube videos
Links in descriptions and pinned comments are where YouTube viewers click. One tagged link per video tells you which videos actually send traffic.
The template
utm_sourceyoutubeGA4 knows YouTube as a social and video site.
utm_mediumsocialOrganic Social for your own videos; use paid_video or cpc for YouTube ads.
utm_campaignvideo_slugA short name for the video.
utm_contentdescriptionWhere the link was: description, pinned_comment, community_post.
In GA4 these clicks show up as Organic Social.
Build your link
https://yourbrand.in/course?utm_source=youtube&utm_medium=social&utm_campaign=video_slug&utm_content=description
Tips
- Use a smart link so phone viewers open your app or store directly.
- Keep the same campaign value for the video's description, pinned comment and shorts.
Common mistakes
- Long tagged URLs in descriptions: YouTube cuts them and they look messy. Shorten them.