All UTM templates
UTM template · Influencers
UTM parameters for Instagram influencers & creators
Give every creator their own link. The campaign stays the same for everyone; utm_content carries the creator's handle, so one report shows who performed.
The template
utm_sourceinstagramWhere the post or story lives.
utm_mediumsocialOrganic creator posts land in GA4's Organic Social. Use paid_social for boosted partnership ads.
utm_campaigndiwali_creators_2026One name for the whole creator push.
utm_contentcreator_handleWho shared it: one value per creator.
In GA4 these clicks show up as Organic Social.
Build your link
https://yourbrand.in/collection?utm_source=instagram&utm_medium=social&utm_campaign=diwali_creators_2026&utm_content=creator_handle
Tips
- Shorten each link on your own domain (go.yourbrand.in/riya) so it fits in a story and looks trustworthy.
- Smart links can open your app or Instagram shop directly on phones.
- Share a read-only report with each creator so they see their own clicks.
Common mistakes
- One link for every creator: you'll never know who brought the clicks.
- A different medium per creator (influencer, creator, collab): GA4 still files them as social, but your medium report splits three ways.