Stackly blog
UTM tagging, branded links, app links and client reporting — practical, no fluff.
What each UTM tag does, a naming convention your whole team can follow, and the small mistakes that quietly split your GA4 reports.
Why a link like go.yourbrand.in beats a random short link, how to choose the domain, and what the DNS setup actually involves.
Tap a link inside Instagram and you land in a browser where you're logged in to nothing. Here's why that loses people, and how app links help.
One tagged link per channel, a Google Sheet per client that fills itself, and a one-page summary clients actually read.