UTM builder
UTM tags your whole team gets right. Every time.
Build tagged campaign links from saved templates, so meta, Meta and facebook stop splitting your reports — then shorten and track them in the same step.
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Saved templates
Save source, medium and campaign presets per channel and reuse them.
Shared with the team
Everyone builds links from the same presets, so naming stays consistent.
Tag + shorten together
The tagged URL becomes a clean short link in one go — no 300-character links in your ads.
Clicks by UTM
See clicks by source, medium and campaign right next to the link.
How it works
Set up in minutes
- 01
Save your presets
Create templates like Meta paid, Google CPC or Newsletter with the values your reports expect.
- 02
Build the link
Paste the landing page, pick a template, add the campaign name — the tags are filled in for you.
- 03
Shorten & launch
Get a short link with the tags baked in and drop it into the ad, email or post.
Consistency
One naming convention, no spreadsheet
When five people tag links by hand, you get fb, facebook and meta_ads for the same source. Templates fix that at the start.
- Source, medium, campaign, term and content
- Presets for each channel you use
- Clean data in GA4 and Looker Studio
- No more UTM spreadsheet to maintain
Campaigns
Every channel of a campaign in one view
Group the links for a launch — ads, email, influencers, QR — and see how each one is doing side by side.
- A link per channel, same campaign name
- Clicks per channel at a glance
- Totals for the whole campaign
- Sync to Google Sheets for the client report
In practice
How teams use it
Paid social
Separate links for each ad set with the same campaign name, so GA4 groups them properly.
?utm_source=meta&utm_medium=paid_social&utm_campaign=diwali_2026
Email newsletters
Tag each newsletter link so you know which issue and which button drove the visit.
?utm_source=newsletter&utm_medium=email&utm_content=hero_button
FAQ
Common questions
Small tags added to the end of a link (utm_source, utm_medium, utm_campaign and so on) that tell tools like GA4 where a visit came from.
Clean UTM data starts with the link
Save your first template and build a tagged short link in under a minute.