All UTM templates
UTM template · Google Ads
UTM parameters for Google Ads
If Google Ads is linked to GA4, keep auto-tagging (gclid) on: it gives the richest data. Add UTM tags when you also report in other tools, or for clients whose GA4 isn't linked.
The template
utm_sourcegoogleThe search engine. GA4 expects google for Paid Search.
utm_mediumcpcPuts the clicks in GA4's Paid Search channel.
utm_campaign{campaignid}ValueTrack fills in the campaign ID; swap for a readable name if you prefer.
utm_content{adgroupid}The ad group, for comparing themes.
utm_term{keyword}The keyword that matched the search.
In GA4 these clicks show up as Paid Search.With auto-tagging on, GA4 uses gclid and Google Ads data first; your UTM tags still help other tools.
Build your link
https://yourstore.in/offer?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}
Tips
- Put the template in the account-level Tracking template or Final URL suffix, so every ad gets it.
- Use {keyword} in utm_term to see which search terms bring clicks that buy.
- Don't turn auto-tagging off just to use UTMs; the two work together.
Common mistakes
- utm_medium=ppc on some campaigns and cpc on others: pick one and stick to it.
- Adding UTMs to the final URL itself, which can break ad approval or landing page caching.