All UTM templates

UTM template · WhatsApp

UTM parameters for WhatsApp messages & broadcasts

Links opened from WhatsApp usually show up as Direct traffic in GA4, so WhatsApp gets no credit. Tag them and they show up under Organic Social with your campaign name.

The template

utm_sourcewhatsapp

GA4 knows WhatsApp as a social source.

utm_mediumsocial

Keeps it in Organic Social; use broadcast or status in utm_content to tell them apart.

utm_campaignfestive_offer

What the message is about.

utm_contentbroadcast_vip

Which list, group or status the link was in.

In GA4 these clicks show up as Organic Social.

Build your link

https://yourstore.in/festive?utm_source=whatsapp&utm_medium=social&utm_campaign=festive_offer&utm_content=broadcast_vip

Tips

  • Always send a short link: long tagged URLs look like spam in WhatsApp.
  • To see exactly which person clicked, send each contact their own personal link.
  • Use a different utm_content for broadcasts, groups and status updates.

Common mistakes

  • Sending untagged links and counting WhatsApp sales as Direct.
  • Pasting the full UTM link: people trust a short branded link more.