All UTM templates
UTM template · WhatsApp
UTM parameters for WhatsApp messages & broadcasts
Links opened from WhatsApp usually show up as Direct traffic in GA4, so WhatsApp gets no credit. Tag them and they show up under Organic Social with your campaign name.
The template
utm_sourcewhatsappGA4 knows WhatsApp as a social source.
utm_mediumsocialKeeps it in Organic Social; use broadcast or status in utm_content to tell them apart.
utm_campaignfestive_offerWhat the message is about.
utm_contentbroadcast_vipWhich list, group or status the link was in.
In GA4 these clicks show up as Organic Social.
Build your link
https://yourstore.in/festive?utm_source=whatsapp&utm_medium=social&utm_campaign=festive_offer&utm_content=broadcast_vip
Tips
- Always send a short link: long tagged URLs look like spam in WhatsApp.
- To see exactly which person clicked, send each contact their own personal link.
- Use a different utm_content for broadcasts, groups and status updates.
Common mistakes
- Sending untagged links and counting WhatsApp sales as Direct.
- Pasting the full UTM link: people trust a short branded link more.