All UTM templates
UTM template · LinkedIn
UTM parameters for LinkedIn posts & ads
LinkedIn traffic is often small but valuable. Tag organic posts and ads differently so you can see which one brings leads.
The template
utm_sourcelinkedinThe network.
utm_mediumsocialFor organic posts. Use paid_social for LinkedIn ads.
utm_campaignwebinar_octWhat you're promoting.
utm_contentcompany_pagecompany_page, founder_post or the ad name.
In GA4 these clicks show up as Organic Social (posts) / Paid Social (ads).
Build your link
https://yourcompany.in/webinar?utm_source=linkedin&utm_medium=social&utm_campaign=webinar_oct&utm_content=company_page
Tips
- Tell company page and team members' posts apart with utm_content.
- Use a branded short link: LinkedIn posts with clean links look more professional.
Common mistakes
- Using the same tags for ads and organic posts, which hides what the ad spend returned.