All UTM templates

UTM template · LinkedIn

UTM parameters for LinkedIn posts & ads

LinkedIn traffic is often small but valuable. Tag organic posts and ads differently so you can see which one brings leads.

The template

utm_sourcelinkedin

The network.

utm_mediumsocial

For organic posts. Use paid_social for LinkedIn ads.

utm_campaignwebinar_oct

What you're promoting.

utm_contentcompany_page

company_page, founder_post or the ad name.

In GA4 these clicks show up as Organic Social (posts) / Paid Social (ads).

Build your link

https://yourcompany.in/webinar?utm_source=linkedin&utm_medium=social&utm_campaign=webinar_oct&utm_content=company_page

Tips

  • Tell company page and team members' posts apart with utm_content.
  • Use a branded short link: LinkedIn posts with clean links look more professional.

Common mistakes

  • Using the same tags for ads and organic posts, which hides what the ad spend returned.