All UTM templates

UTM template · Google Business

UTM parameters for Google Business Profile

Without tags, clicks from your Google Business Profile blend into normal Google search. Tag the website link and posts to see what your listing brings in.

The template

utm_sourcegoogle

Keeps it with Google traffic.

utm_mediumorganic

Stays in GA4's Organic Search channel.

utm_campaigngbp_listing

Marks clicks from the listing itself.

utm_contentwebsite_button

website_button, post_offer or the post name.

In GA4 these clicks show up as Organic Search.

Build your link

https://yourstore.in/?utm_source=google&utm_medium=organic&utm_campaign=gbp_listing&utm_content=website_button

Tips

  • Tag each location's website link separately (utm_content=andheri_store).
  • Tag the links in Google posts and offers too.

Common mistakes

  • Leaving the links untagged: listing clicks then look exactly like normal Google search clicks.