All UTM templates
UTM template · Google Business
UTM parameters for Google Business Profile
Without tags, clicks from your Google Business Profile blend into normal Google search. Tag the website link and posts to see what your listing brings in.
The template
utm_sourcegoogleKeeps it with Google traffic.
utm_mediumorganicStays in GA4's Organic Search channel.
utm_campaigngbp_listingMarks clicks from the listing itself.
utm_contentwebsite_buttonwebsite_button, post_offer or the post name.
In GA4 these clicks show up as Organic Search.
Build your link
https://yourstore.in/?utm_source=google&utm_medium=organic&utm_campaign=gbp_listing&utm_content=website_button
Tips
- Tag each location's website link separately (utm_content=andheri_store).
- Tag the links in Google posts and offers too.
Common mistakes
- Leaving the links untagged: listing clicks then look exactly like normal Google search clicks.