All UTM templates
UTM template · Email
UTM parameters for Email newsletters
Most email tools can add UTM tags for you, but they all name things differently. A fixed template keeps every newsletter comparable month after month.
The template
utm_sourcenewsletterYour list or tool name (newsletter, mailchimp, zoho).
utm_mediumemailPuts the clicks in GA4's Email channel.
utm_campaignoct_2026_newsletterOne value per send.
utm_contenthero_buttonWhich link in the email: hero button, footer, product 2.
In GA4 these clicks show up as Email.
Build your link
https://yourbrand.in/new-arrivals?utm_source=newsletter&utm_medium=email&utm_campaign=oct_2026_newsletter&utm_content=hero_button
Tips
- Tag every link in the email, not just the main button, and tell them apart with utm_content.
- Turn off your email tool's own UTM tagging if you use this template, so they don't clash.
Common mistakes
- utm_medium=newsletter: GA4's Email channel only looks for email in source or medium.
- Reusing last month's campaign name, which merges two sends in reports.