All UTM templates
UTM template · Affiliates
UTM parameters for Affiliates & partners
Affiliates, resellers and partner sites each need their own link. GA4 has an Affiliates channel; this template puts the clicks there.
The template
utm_sourcepartner_nameWho sent the click: one value per partner.
utm_mediumaffiliatePuts the clicks in GA4's Affiliates channel.
utm_campaignpartner_programYour programme or offer.
utm_contentblog_reviewWhere on their site the link sits.
In GA4 these clicks show up as Affiliates.
Build your link
https://yourproduct.in/pricing?utm_source=partner_name&utm_medium=affiliate&utm_campaign=partner_program&utm_content=blog_review
Tips
- Give partners a branded short link instead of the long tagged URL, so they can't edit the tags.
- Share a read-only report with each partner so they see their own clicks.
Common mistakes
- utm_medium=partner or referral: those don't reach the Affiliates channel.